Millennials have gotten a bad reputation in the workforce. Seen as distracted and job-hopping, many companies are hesitating to hire these workers, even though they are the largest generation alive today. However, by taking advantage of their unique skills, hiring millennials can help your company grow.
Millennials are generally defined as being born between 1985 and 2000. This means they grew up with PCs in the home, and came of age as cell phones and mobile devices were commonplace. Operating technology is second nature to them, and adapting to new technology is something they have done seamlessly their entire lives.
When it comes to business, if you can’t keep up with the latest technology, you can’t be competitive. Millennials bring not only their digital skills but their considerable education to the table to help leverage new technology to enhance your business.
Social Media Skills
Millennials are seen as the Facebook generation, sharing their entire lives on social media. This makes them uniquely qualified to utilize social media marketing. Promotion via blogs, YouTube, Facebook and other social media sites can boost your business and expand your reach. By hiring millennials, you are getting workers who know how to best use social media to your advantage.
Creativity and Collaboration
Because they are so adept at social media, collaboration is an integral part of the mindset of millennials. Used to reaching out to others for opinions and ideas, these workers are able to work together in new ways to find creative solutions. Millennials tend to think outside the traditional norms and are not bound by convention, which can benefit your business.
Their desire to collaborate isn’t limited to your company walls. Millennials are eager to get involved in their communities. This outreach can help your company become a more vital part of the surrounding community.
Millennials are not only the largest group in the workforce; they are also the largest consumer group. By hiring millennials you get direct insight into what their generation wants and needs in services and products, so you can better serve your customers.
Are you looking for educated and dedicated workers who can revolutionize your business? Most companies would say “yes”, and yet are not looking at millennials as desirable employees. These creative thinkers and digital natives have a lot to offer any company willing to take the time to leverage their skills.